I'm Alex, a Rocket Scientist turned UX/UI Designer with over a decade of experience creating exceptional digital experiences for both ambitious startups and industry leaders.
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My unique background combines aerospace engineering education with extensive design expertise, giving me a distinctive approach to problem-solving. I bridge analytical thinking with creative design to deliver solutions that are both innovative and strategically sound.

My career has taken me from designing complex financial platforms at TD, RBC, and IBM to leading design transformations at Bell Canada and building products that were later acquired by companies like Shopify. Throughout this journey, I've consistently focused on creating experiences that balance user needs with business objectives.
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As the founder of InflectionFlow, I've expanded beyond pure design to develop a comprehensive understanding of business strategy, growth optimization, and marketing psychology. This knowledge allows me to approach UX challenges with a holistic perspective, ensuring solutions that not only look beautiful but drive measurable results.

Great design begins with deep understanding. Whether I'm creating trading platforms with millions of users, wealth management tools for high-net-worth clients, or helping startups bring new ideas to market, I start by uncovering the core challenges and opportunities.

I've refined my process through work across diverse industries—banking, fintech, blockchain, tech startups, media, and e-commerce. Each field has enhanced my toolkit, teaching me to navigate different constraints while maintaining a relentless focus on clarity, usability, and impact.