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Years of experience
12 years designing for mission-critical systems serving 25M+ users across Fortune 500s.
Ready for your next transformation challenge.
About me
I specialize in blending aerospace-grade systems thinking with user-centered design to create products that scale for millions of users. From TD's mobile banking revolution to IBM's wealth management platforms, I turn complex technical challenges into intuitive experiences that drive measurable business results.
What I Do
I build scalable design systems that unify experiences across multiple brands and teams. At Bell, I led the migration of 15 teams to a unified Figma system, reducing design debt 60% while maintaining consistency across 3 major telecommunications brands.
I translate complex financial concepts into intuitive user experiences that balance regulatory compliance with user engagement. My engineering background enables me to bridge technical constraints with user needs in mission-critical banking environments.
I help enterprise teams solve complex user problems through AI-enhanced design methodology. By combining aerospace-grade systems thinking with conversational AI interfaces, I've reduced advisor task completion time and streamlined financial workflows for millions of users.
I operate as a design-informed business strategist, influencing outcomes across engineering, product, and executive teams. Through systematic UX optimization and process innovation, I've accelerated development velocity 18% while mentoring 20+ designers into senior roles.
I connect user experience decisions to measurable business outcomes. My systematic approach to design validation and optimization has contributed to significant operational improvements, cost reductions, and user satisfaction gains across Fortune 500 implementations.
The rare intersection of aerospace precision and AI-native design thinking.12 years designing mission-critical systems for 25M+ users across Canada's leading financial and telecom brands.
Selected projects
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Unstoppable Advantage
The Alex Advantage:
I'm the only UX leader who combines:
→ Aerospace precision (systems that cannot fail)
→ AI-native design (conversational interfaces that build trust)
→ Fortune 500 scale (products serving 25M+ users)
→ Revenue accountability (proven business impact)
The Result: While competitors hire traditional UX designers, you get the strategic advantage of rocket-science thinking applied to user experience.
"Alex is the only designer I've met who speaks both aerospace precision and business revenue. His wealth platform design influenced billions in client assets while cutting advisor task time significantly."
Curnel Jones
"In the fast-paced startup environment, Alex thrived where many designers struggle. His ability to iterate quickly while maintaining a clear vision helped us navigate uncertainty and rapidly evolving requirements. The product experience he created became central to our acquisition. Alex doesn't just design interfaces—he designs business value."
Roozbeh Rokni
Services
Building scalable, unified design systems that streamline workflows across global teams and brands while maintaining pixel-perfect consistency.
Key Impact: Unified 15+ teams at Bell, cutting design debt by 60%.
Architecting intuitive, trust-building conversational interfaces and AI-driven workflows that simplify complex financial systems for millions of users.
Key Impact: Reduced task completion time by up to 40% for enterprise clients.
Translating regulatory complexity into engaging, compliant user experiences that balance user needs with business objectives.
Key Impact: Delivered paperless banking solutions for TD, saving millions annually.
Bridging design, engineering, and executive teams to align UX strategy with business goals, mentoring 20+ designers into leadership roles.
Key Impact: Accelerated product development velocity by 18%.
Crafting psychology-informed AI interfaces that maximize user adoption and trust in mission-critical environments.
Key Impact: Enhanced user trust in AI-driven wealth platforms for RBC, managing $2.3B+ in assets.
Connecting UX decisions to measurable outcomes like revenue growth, cost reduction, and operational efficiency for Fortune 500 clients.
Key Impact: Drove 25M+ user adoption across enterprise products.
Technical Proficiencies:
Design Tools: Figma, Sketch, Adobe XD, InVision
Prototyping: Framer, Principle, Axure
AI Integration: Conversational UI frameworks, prompt engineering for design iteration
Development Collaboration: HTML/CSS, JavaScript basics, API integration for UX
Analytics: Hotjar, Google Analytics, A/B testing for UX optimization
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