DESIGNING DIGITAL EXPERIENCES THAT TRANSFORM BUSINESS AND DELIGHT USERS

I'm Alex. With over a decade in UX design, I've partnered with both ambitious startups and industry-leading corporations to create exceptional digital experiences.

I've successfully guided innovative products through the critical "zero-to-one" phase while also transforming existing platforms at major institutions like TD, RBC, IBM, and Bell Canada. My work ranges from launching new ventures that were later acquired by companies like Shopify to revitalizing digital products used by tens of millions of customers and managing nine-figure portfolios for leading financial institutions.